SEO strategist, agency founder, and agentic AI operator with 18+ years scaling organic growth, partner channels, and marketing operations across B2B SaaS, e-commerce, hosting, healthcare, and professional services. Founder of Holistic SEO, where I built and ran the agentic workflows that execute SEO, analytics, and cross-platform operations end-to-end. Core expertise spans national and local SEO, GEO/AEO/LLM citation optimization, entity authority and structured data, affiliate program management, and orchestration of multi-agent systems for production marketing work. Agentic Workforce Company is my side project and test bed, where I keep building, testing, and operating AI agents and agentic workflows, currently including an AI Operating System (AI OS) as a unified control plane.
Full-service SEO strategy and agentic AI operations for one of the largest health and wellness brands online. Led technical SEO, content operations, GEO/AEO positioning, and built agentic workflows cross-referencing GA4, Search Console, YouTube Studio, Shopify, and Klaviyo.
SEO strategy and team leadership for HyperWolf — the largest privately owned legal cannabis delivery company in Southern California. Supported expansion into nationwide legal THCA shipping across multiple state regulatory landscapes.
Led SEO strategy and execution for a portfolio of well-known LA celebrity plastic surgeon practices. Managed cross-functional team of SEO Specialists and Content Writers.
Boutique SEO agency. Scaled from traditional SEO into GEO/AEO/LLM citation optimization, then into agentic AI operations. Six-channel programs (Local SEO + Map Pack, LSAs, paid search, paid social, organic content, AI answers). Built the agentic delivery infrastructure behind the client work: agentic workflows for SEO reporting, analytics, content briefing, and cross-platform data reconciliation, run on live accounts. Later re-positioned around wellness and optimization clinics.
Revitalized a stagnating affiliate channel into the company’s top-performing revenue driver. Onboarded super-affiliates, outreach across ShareASale and Commission Junction.
Planned and executed holistic SEO strategies covering keyword research, on-page optimization, and off-site content. Led cross-functional team of SEO Specialists and Content Writers across multiple client landscapes.
Built full partner pipeline from inbound affiliate inquiries to outbound prospecting. Negotiated referral agreements and partnership terms expanding market share across shared, VPS, and dedicated hosting products.
“A highly skilled SEO professional who played an important role in strengthening our organic presence. Consistently demonstrated a strong understanding of content strategy, search intent, and how to build scalable SEO initiatives.”
— Karl Canto, Head of Marketing, Dr. Berg Nutritionals
“One of the most well-rounded SEO professionals I’ve worked with — a deep understanding of what drives sustainable organic growth, with the strategic thinking to back it up.”
— Lucian Cicos, Senior UX/UI Designer · 4 years alongside Mike at Dr. Berg Nutritionals